Marketing

Virtual vs In Person Exhibiting

Virtual vs In Person Exhibiting We’re in an interesting phase of doing business, where we’re both operating virtually and in person! We’ve learnt a lot about going virtual, but you just can’t beat being in person – is there any real advantage to going virtual? Or was it just a way of surviving a pandemic?
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5 Cost-Effective Ways To Market Your Products

5 Cost-Effective Ways To Market Your Products

Products that aren’t marketed well rarely ever achieve outstanding sales. That’s why it’s so important to think carefully about your strategies and ensure that every campaign you put out there is an effective one. Something that’s often considered a downside of successful marketing is the cost, with many people equating strong campaigns with big budgets.
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Marketing Your Business Online

Marketing Your Business Online

Photo by Dominika Roseclay from Pexels   Are you ready to take your business to the next level? Implementing the right marketing strategy can skyrocket your brand. However, there are so many marketing strategies to choose from you may be wondering which ones are right for you. Finding the right combination can take your business
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How You Can Tell When Your Marketing Is Working

How You Can Tell When Your Marketing Is Working

The issue of marketing in business is one that could be talked about almost forever, one which could – and has – filled any number of books. If you’re looking to get a business off the ground, or hoping to reach out to a new sector of the market, then marketing is going to play
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How to Present Your Business More Positively to the World

The way in which you present your business to the world can have a big impact on how easy it is for your business to get recognised and create positive first impressions that’ll stick in the minds of the people that matter. Your outward appearance does matter, and you can’t rely on your products or
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Scaling the Mountain: 4 Obstacles to Marketing Success

Scaling the Mountain: 4 Obstacles to Marketing Success

Scaling the mountain of marketing success is never easy. When you find a surefire way to promote your own business product or a service, the ground beneath you changes. Marketing success comprises ever-changing obstacles. And when we find our feet, it’s surprising to find how many people suffer issues with their marketing. The best way
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3 Offline Marketing Strategies To Employ

3 Offline Marketing Strategies To Employ

For many entrepreneurs, their marketing campaigns lean heavily towards the digital and online. To cater to the millennial market and to future proof your venture, you need to have a strong online presence. Social media platforms such as Twitter, Facebook and Instagram are the go to channels for online businesses to market their services and
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How Do You Make Your Retail Shop Stand Out From The Crowd?

How Do You Make Your Retail Shop Stand Out From The Crowd?

There’s no getting away from the fact that much of the UK enjoys buying the things they want and need through e-commerce websites. Online ordering is big business in today’s digital world, as it offers consumers convenience and quick price comparisons. However, that doesn’t mean retail is dead. Far from it, in fact! Consumers will
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Avoid Making These Mistakes When Taking Your Business Online

Avoid Making These Mistakes When Taking Your Business Online

    With over 4.6 billion people actively using the internet, it is little wonder that businesses are focusing more on reaching out to the vast pool of potential it offers. However, taking your business online goes beyond merely creating a website or a social media account.  Despite its numerous benefits, the digital world also
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How to Successfully Build Your Brand Identity

  Your brand identity represents everything, not only about your business but also your niche. In order to run a successful company, you need to ensure you have consistent and effective branding to reach out to the right audience. Successfully building your brand identity doesn’t stop at a fantastic logo design, you also need to
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