Maximising PR opportunities within your business


With PR, a business does not pay for the newspapers and TV / radio channels for the media exposure it secures. It’s third party endorsement that gives PR its power and credibility.

Start of a 12 month PR planner for your business In this unmissable Power Hour Karen Morledge will cover:

  • PR; what it is vs advertising
  • 12 month PR planner exercise
  • How to draft a press release
  • The do’s and don’ts of photography
  • Leaflet on photography


Files as handouts from the presentation by Karen Morledge also included.

  1. Business Scorecard
  2. Photography Fact Sheet
  3. Presentation Slides