The Value of Exhibiting

By The Business Show

The Business Show has always been passionate about providing a platform for SMEs, startups and aspiring entrepreneurs, giving them the information and support they need to develop. This year, the event is expected to bring in an audience of 30,000 this November 16th and 17th. The show began in order to help people start, grow, or develop their businesses, giving a fast-track ticket for knowledge and advice that would ordinarily take a lot of time, effort, and money to collect. The resources are being placed into your hands at The Business Show and it’s up to you to take advantage of this opportunity.

The 2022 edition of the show is set to be the biggest yet with extraordinary keynotes from former dragon Piers Linney, serial entrepreneur and businessman Mark Dixon, and winner of The Apprentice 2022 Harpreet Kaur. They started from the bottom and worked their way up in the world of business; you too can do the same. There are also 750 exhibitors showcasing their products and services which can help your business to run more efficiently and grow to new and exciting heights. There are 200 seminars on every industry and topic you can imagine and expert-led, interactive masterclasses from some of the biggest names in business including Dell Technologies, Santander, and The UK Export Academy from The Department for International trade.

The Business Show also aims to give everyone a platform, no matter their gender, race, or background. This year the show is also celebrating fantastic women in business with the Female Leader of The Year Award. In male-dominated industries, The Business Show is passionate about promoting women’s presence in higher positions of power. This makes it all the more exciting that there are keynotes from inspiring women such as Harpreet Kaur from The Apprentice, Carrie Timms from Meta, Claudine Reid from PJ’s Community Service, Jodie Pritchard from Citizens Advice, Carol Frost from Metro Bank, Debbie Bullock from Aviva, Deepa Shah from Bupa, Bhavneet Chahal from GoSkills, and Susan Clews from ACAS. The Business Show encourages women in business to attend the event and network with other individuals in the same position, whether you are building your company up or aspiring to start your own business. You will find an opportunity to connect with others and grow your contact list. You won’t find as many like-minded people in the same place as at The Business Show this year.

The value of exhibiting

If you want to get directly involved with the show there are also many benefits that come along with exhibiting if you are a business owner looking to generate leads and get yourself out there.


By exhibiting at the show you are given the opportunity to generate a stream of leads and target your consumer base. The people in attendance will be looking for products and services to start, grow, or improve their business and might be willing to make a purchase if you have something of value to offer them. You present your services as well as being given a presence pre-show in the show guides and website listings.



By joining The Business Show as an exhibitor, you increase your exposure as a business even before the event begins. You get listed in the printed and digital copy of the show guide that gets posted to 30,000 visitors before the event. You also get listed on the website with your logo, bio, social handles, a website link, and you can add articles and videos to your page. The website garners thousands of views and your listing stays up all year round for everyone to see. This promotes your business, products, and services well in advance of the show and even after the show if a visitor decides in hindsight that they want to make a purchase from you or find out some more information. The Business Show is Europe’s largest business event and captures the attention of entrepreneurs and business owners alike. The people viewing the website are likely to be the exact people you want to be exposing your business to.



Attending the show as an exhibitor can give you the opportunity to market your business and interact with potential customers and clients face-to-face. You have a chance to set yourself a challenge and practice your sales pitch. Even if you don’t make sales, this can be a very encouraging experience where you can learn a lot about yourself and your business, and how you can improve. It will be a fast-paced and exciting environment.


Networking opportunities

When exhibiting at The Business Show, the networking opportunities are endless. Not only can you connect with potential clients but it also can be used as a chance to connect with business contacts that you haven’t yet met in person. You may even want to network with businesses like your own and build a relationship with other like-minded business owners. You can find a support system in others who have been in the same position as you and offer each other guidance and encouragement. These relationships can be long and lasting and mutually beneficial.


Opportunity to learn more

While you’re also exhibiting at the show you get to see other businesses showcasing their products and services. This can be a great opportunity for you to see how others present themselves and their goods; you might learn from watching others. If you get a chance to step away from your stand, you may also gain a lot from conversing with other exhibitors. Take advantage of the opportunity while there are hundreds of businesses like yours under one roof.


To conclude, there is a lot to gain from The Business Show whether you are a visitor or an exhibitor promoting your products and services. As Europe’s biggest business event, running for over 20 years, this exhibition brings business-minded individuals together to learn, grow, and develop. Tickets are also completely free to attend, providing a rare opportunity to find resources that would ordinarily cost you a lot of time and money. Take advantage this November and register for your ticket today!

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